The word is in.
The B2B funnel
has become a death spiral.
With oversaturated markets, soaring acquisition costs, and inexplicably diminishing returns, the numbers are stacked against today’s B2B marketers. In fact…
“80% of marketers see predictable pipeline generation as their top B2B marketing challenge to overcome in 2023.” –Bamboobox
That’s because every brand is competing over just 5% of buyers who are in-market—unaware of a massive, untapped opportunity.
Here’s Matthew delivering the bad news.
95% of the market are Buystanders.
Contrary to conventional wisdom, gaining insight into these inactive buyers will give your brand an unfair edge in a large market where your competitors aren’t even competing yet.
And that’s where our book comes in.
7 signs you have a Buystander problem.
Let’s see if it’s time for you to explore uncharted territories.
- Getting diminishing returns from ever-increasing budgets
- CPLs and CPCs have been steadily increasing
- LTV-to-CAC ratio is slipping
- Relying on gated content to capture leads
- MQLs aren’t converting to revenue
- Difficulty in scaling demand
- Your competitors have a massive lead
Creating demand where none exists?
It’s not magic—it’s our method.
Find your Buystanders, disrupt their status quo, and create urgency for change with our field-tested methodology.
Part I
The Buystander Problem
Chapter 1
Do You Have a Buystander Problem?
Chapter 2
Getting to the Heart of the Buystander Problem
Part II
Building Your Buystander Personas
Chapter 3
The 5 Pillars of Buystander Insight
Chapter 4
Developing Your First Buystander Persona
Part III
Bye-bye, Buystanders: Using Personas to Create Demand
Chapter 5
The Why Change Now Story
Chapter 6
Applying Buystander Insights to Your Demand Creation Campaigns
Chapter 7
Measuring the Success of Your Demand Creation Program
Chapter 8
Epilogue
Here’s a special preview.
Meet your trusty companion.
Buystander Personas Resource Kit
We know how overwhelming demand creation can be. That’s why we’ve created a host of resources—templates, tools, and even a companion workbook—to see you through your journey.
Need demand marketing support ASAP?Let’s connect.